I handle customer complaints for a living – the good, the bad and sometimes, the incredibly stupid.
Let’s talk about the incredibly stupid for a minute. When it comes to online transactions, I’ve seen it all. I’ve seen outrageously dumb behavior that could have easily been prevented and that cost customers thousands of dollars. Here are five standouts.
They buy the same product twice:
This is by far the most common error. You’re purchasing something online, like an airline ticket or a book, and you either get impatient when you arrive at the final screen or your computer freezes. Next thing you know, you’ve bought two tickets or books. Even worse, some of these purchases are completely non-refundable, so good luck getting your money back.
How to prevent it: Once you’ve clicked the “buy” button, chances are pretty good you’ve made the purchase, no matter what your screen says (yes, even a “404” error).
The recovery: Call the online company to verify the purchase or wait for a verification email. Often you’ll have a grace period in which to cancel your transaction with no penalty.
They don’t check their receipt:
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