There's good and bad news from a sweeping new report on the world's water scarcity out today from McKinsey & Co., commissioned by such water-dependent companies as Coca-Cola, Nestle, SAB Miller and Syngenta, along with the World Bank/International Finance Corp.
The bad: Global demand for water already exceeds supply -- about 1.1 billion people don't have access to clean water -- and the so-called water gap is increasing at an accelerating rate.
The good: Cost-effective, sustainable solutions are available to close the gap, particularly if governments and business focus on reducing demand rather than trying to generate additional supply.
The challenge: Getting beyond the nostrum that water is a "human right" so that water, which is obviously a scarce resource, can be priced in a way that drives conservation.
Read more
No comments:
Post a Comment