Monday, November 24, 2008

Betty James, toy company co-founder who led the Slinky to new heights, dies at 90


Betty James, who co-founded the company that made the Slinky and beat the odds as a single mother in the late 1950s to become a successful executive, has died. She was 90.

She died Thursday, said a spokeswoman for the Hospital of the University of Pennsylvania in Philadelphia.

In 1945, James and her husband at the time, Richard, founded the company that would later make Slinky, the toy for which she was inducted into the Toy Industry Hall of Fame in 2001.

She took over management of James Industries Inc. 14 years after the company was founded, after her husband left her to follow a religious cult in Bolivia. Richard James died in 1974.

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