Tuesday, November 25, 2008

Blockbuster launches Internet movie downloads to compete against Neflix, others


Blockbuster Inc. will debut a new service Tuesday that delivers movies to your home via the Internet, as the DVD rental giant looks to expand the ways it can provide movies to customers.

The service will be called “Blockbuster on Demand” and requires a box (pictured) made by 2Wire Inc. At least initially, the box is included free if customers rent 25 movies in advance for $99.

No other pricing plans are currently offered, said Jim Keyes, Blockbuster’s CEO. After the first 25 movies are watched, prices will start at $1.99 per film. The box will ship in time for the holidays and can be ordered Tuesday at Blockbuster.com.

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