Take a deep breath because the new season of Mad Men arrives on Sunday, and by the end your lungs will hurt just from watching everyone smoke. You may feel dizzy from all the vicarious Scotch-drinking, too; the series is that visceral.
Like any other inescapably buzzed-up show, though—you can’t walk by a Banana Republic without spotting a Mad Men tie-in—television’s most talked about series comes with hype you can believe and hype you can’t. Oddly, the most extreme claim happens to be true: Behind the promotional hot air and retro-chic '60s cool, Mad Men actually is the best, most nuanced, most gripping series around, a genuine heir to The Sopranos.
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