Friday, September 04, 2009

McDonald’s Going Green?

In McDonald’s 2009 Best of Green highlights, they mention that their use of an interactive software program, EcoProgress, for managing and reducing energy usage
in restaurants in France achieved an 11% savings in electricity. In Australia, McDonald’s is involved in water management and say that over a 20 year period their advanced stormwater retention tanks can save nearly 4 million liters of water. “In Brazil, Chile and Argentina, McDonald’s has partnered with local organizations that transform used cooking oil into biodiesel. Currently, 270 restaurants in these markets deliver their used oil to be converted into biodiesel, representing over 1,000,000 liters of oil to date.” Is this superficial greenwashing or is McDonald’s stepping up to the plate on environmental issues?

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