American producers are struggling to meet robust demand for organic foods despite dire predictions for the organic sector during the economic downturn. Some market researchers claim that consumers have increasingly turned to less expensive options that still tap into their ethical concerns, such as local, Fairtrade and free range. But, in this latest review, the USDA said that the organic market has proved resilient, with “double-digit growth for well over a decade”, and that organic consumers have become “increasingly mainstream”.
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