Surfing the net at work for pleasure actually increases our concentration levels and helps make a more productive workforce, according to a new University of Melbourne study.
Dr Brent Coker, from the Department of Management and Marketing, says that workers who engage in ‘Workplace Internet Leisure Browsing’ (WILB) are more productive than those who don’t.
“People who do surf the Internet for fun at work - within a reasonable limit of less than 20% of their total time in the office - are more productive by about 9% than those who don’t,” he says.
“Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that’s not always the case.”
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