Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far?
The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night with a woman.
Beyond the premise of the app being rather risqué, it’s when you drill down to the specifics that it becomes much more, breaking women down into 24 types and suggesting “lines” to lure each one of them. If “successful,” the app also encourages users to brag about it over email, or even on Facebook (Facebook) or Twitter (Twitter).
Here’s AMP’s demo:
No comments:
Post a Comment