"People are afraid of making decisions because they're trying to find the perfect answer, and there is no perfect answer," says Gary Klein, whose company, Klein Associates, Inc., trains high-powered executives to make choices. He is also the author of Sources of Power: How People Make Decisions, for which he interviewed firemen, nurses, and others who are paid to make up their minds in just seconds.
People usually make decisions in one of two ways: They analyze the pros and cons, or they go with their gut instincts. In psychology and business journals, writers who you'd think have better things to do use up gallons of ink arguing about which approach is better. Klein recommends a combination of these methods, in this order:
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