Professor Brian Wansink, PhD, is the author of Mindless Eating: Why We Eat More Than We Think and director of the Food and Brand Lab at Cornell University. He has conducted more than 250 experiments proving that people have no idea how much they're putting in their mouths or for what reason.
According to the Centers for Disease Control, 32.2 percent of American adults are obese. Wansink wants to help. "If we knew why we ate the way we do, we could eat a little less, eat a little healthier, and enjoy it a lot more," he says.
Here are seven essential tidbits from Wansink:
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