Why the hell would you want to do this challenge?
Do it as a protest against consumerism and corporate influences on our lives. Do it as a tool for contentment, for simplicity. Do it to reclaim the holidays as a time of connection and love, not of buying and debt. Do it just to see if you can.
And yes, you can still do it if you’ve already done some Black Friday shopping. We’ll forgive our past sins and start afresh.
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