Not all sunscreens are created equal. Many high-SPF lotions that are on the market may not be providing as much protection as we think--either because their ingredients or their instructions aren’t effective enough, say researchers.
That could help explain why even though sales of sunscreen products are rising--up 27% from 2009 to more than $1 billion last year--so is the incidence of melanoma, the most deadly form of skin cancer.
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