Wednesday, September 30, 2009

McDonald's rivals crank up burger battle

Burger King is expanding its $1 double cheeseburger offer, ratcheting up pressure in what's increasingly looking like a burger war, though possibly irritating its own franchisees along the way.

Miami-based Burger King will begin a nationwide promotion for its $1 double cheeseburger beginning Oct. 19. Last month, Burger King cut the price on its double cheeseburger, which normally costs at least $2, to $1 in 40 markets.

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