Dr. Wansink, who holds a doctorate in marketing from Stanford University and directs the Cornell University Food and Brand Lab, probably knows more about why we put things in our mouths than anybody else. His experiments examine the cues that make us eat the way we do. The size of an ice cream scoop, the way something is packaged and whom we sit next to all influence how much we eat. His research doesn't pave a clear path out of the obesity epidemic, but it does show the significant effect one's eating environment has on slow and steady weight gain.
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His research on how package size accelerates consumption led, in a roundabout way, to the popular 100-calorie bags of versions of Wheat Thins and Oreos, which are promoted for weight management. Although food companies have long used packaging and marketing techniques to get people to buy more food, Dr. Wansink predicts companies will increasingly use some of his research to help people eat less or eat better, even if it means not selling as much food.
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