A smiling model glides, mermaidlike, through a lush underwater garden. Undulating ribbons of something resembling kelp rise from the sea floor, and tiny enchanting pearl-like beads bubble up though the aquamarine water. Polish your troubles away with Olay Body Wash Plus Spa Exfoliating Ribbons, the subject of this commercial, and you too might feel as if you're floating through a luxurious Atlantis.
The trouble is, the more you exfoliate, the less Edenic that underwater realm becomes for the creatures who live there. That's because the exfoliating ingredient in Olay's body wash, and in most similar big-brand products (such as Dove Gentle Exfoliating Foaming Facial Cleanser and Clean & Clear Daily Pore Cleanser), is actually made out of plastic: tiny particles of polyethylene that scrub the dirt from your face and then wash straight down the drain and into watersheds and, eventually, oceans.
It's well-known by now that increasing amounts of plastic are clogging the planet's seas, killing millions of sea creatures every year when they swallow it, choke on it, or get tangled in it and drown. Plastic doesn't biodegrade, meaning it doesn't break down into its initial components; every piece of plastic ever made is probably still around somewhere on the planet today. But sunlight disintegrates plastic into smaller pieces of plastic. These can wind up in waterways like rivers and creeks, flowing out to sea.
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