The "Miracle Man," Elvis Costello, prefers a vanilla ice cream bar dipped in rich, dark chocolate with almonds. Ben Gibbard of Death Cab for Cutie has a sweet tooth for Bomb Pops, while Wilco songsmith Jeff Tweedy goes for shark-shaped Great White Lemon Ice Popsicles. Jim James's craving for fudge bars links back to My Morning Jacket's Chocolate and Ice EP. Kanye West, Arcade Fire, Sufjan Stevens, and the Dears all favor organic flavors of Julie's renowned ice cream bars.
Matt Allen has served them all. Since 2004, he has trekked more than 15,000 miles from his Southern California headquarters in a 1969 Chevy Stepvan, christened "Bessie," to hand out free ice cream at the country's largest music festivals. In other words, Matt Allen is not just an ice cream man. He's the Ice Cream Man.
"The term has over 50 years of goodwill attached to it, yet there's no face; there's no image, no brand, no company, no logo, there's nothing," cries Allen. "My idea was that I could make myself Ice Cream Man so that when people think of ice cream, they'll think of me, my logo, my company."
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