Sunday, May 31, 2009

Newsweek: Oprah pushes snake oil

OPRAH is on NEWSWEEK's cover – 'CRAZY TALK: OPRAH, WACKY CURES & YOU,' by Weston Kosova and Pat Wingert: '[S]ome of what Oprah promotes isn't good, and a lot of the advice her guests dispense on the show is just bad. ... She has the power to summon the most learned authorities on any subject; who would refuse her? Instead, all too often Oprah winds up putting herself and her trusting audience in the hands of celebrity authors and pop-science artists pitching wonder cures and miracle treatments that are questionable or flat-out wrong, and sometimes dangerous.' She says in a statement: '[M]y intention is for our viewers to take the information and engage in a dialogue with their medical practitioners about what may be right for them.'

Oprah's audience admires her as much for her failings as her successes. In real life, she has almost nothing in common with most of her viewers. She is an unapproachable billionaire with a private jet and homes around the country who hangs out with movie stars. She is not married and has no children. But television Oprah is a different person. She somehow manages to make herself believable as a down-to-earth everywoman. She is your girlfriend who struggles to control her weight and balance her work and personal life, just like you. When she recently related the story of how humiliated she felt when she arrived for a photo shoot to find that she couldn't fit into the clothes she was supposed to wear, she knew she had every member of the audience in her hand. Oprah's show is all about second and third and fourth chances to fix your life, and the promise that the next new thing to come along will be the one that finally works.

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