The key is to keep an eye ever-peeled for “the unexpected.” Stalking the unexpected is “an all-year-round, any-kind-of-weather sport,” she says. “Because the interests and tastes of my friends and family vary, the hunt for great gifts takes me all over the place—from vintage clothing boutiques to crafts fairs, to eBay.” But where Grunwald buys takes a distant backseat to what. “I’d like to think that if the presents I buy are all laid out on a table, unwrapped, the people for whom they were intended would know instantly which gifts were theirs.”
Without knowing it, Grunwald actually practices what academically accredited Buy Scholars theorize are the essential criteria that underlie true gift-giving prowess. Russell Belk occupies an endowed marketing chair at York University in Toronto, and is the author of numerous papers on consumer behavior, particularly the vagaries (emotional and material) of gift giving. In one of his landmark papers, Belk posits that a consummate gift is one that satisfies six conditions which, when laid against Lisa Grunwald’s M.O., confirm that she doesn’t just give good gift, she gives perfect gift. To wit:
1. The perfect gift calls on the giver to make “extraordinary sacrifice.”
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