In these rough economic times, companies are vigorously seeking new ways to expand their customer base and reach out to a greater number of people in an effort to jump-start sluggish sales. Thus, many companies have turned to the use of sweepstakes-entry forms as a way to harvest consumers' telephone numbers for purposes of telemarketing. If done correctly, this may be a legitimate marketing tool; however, companies that are not extremely cautious and diligent in their use of this technique may find themselves in hot water with the Federal Trade Commission.
The FTC recently has addressed this very issue and, in more than one instance, has cracked down on companies that violated Do Not Call regulations by calling telephone numbers obtained via sweepstakes entry forms.
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