Target's holiday gift to you -- price-matching with major online retailers -- has been reactivated and extended indefinitely. Does that make Target the hands-down choice if you're determined to get the best deal? Not necessarily.
Let's take a look at the new policy. According to a news release on BusinessWire:
"If a guest (at Target, you're a guest, not a customer!) buys a qualifying item at a Target store and then finds the identical item for less in the following week's Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor's printed ad, Target will match the price."
Matching nearby stores' printed ads has been routine in retail. What's new and significant here is price-matching of major online shopping sites. You can request the price match before you buy the item or after. Either way, you must provide proof that a lower price exists at one of those competitors.
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