Loved to drink milk as a kid but really was not a milk drinker as an adult. I do however, love cold cereal so continued to purchase milk to put in my cereal. I gave up cows milk several months ago after learning how cows in the dairy industry are treated on factory farms. This meant, no cereal. A friend of mine turned me on to Almond Milk - and after buying several cartons which I wasted because I was afraid to taste it - I finally poured a glass and I absolutely love it. So happy to be able to enjoy cereal once again.